"THE MAKING OF" THE FIRST EVER GLOBAL CINEMA AD
On September 25th, 2015 the United Nations will launch new Global Goals for the planet. It is Filmmaker, Campaigner and Humanitarians mission to make the Global Goals FAMOUS to the 7 billion people in 7 days after they are released. The more people are aware of the Goals, the more people will get behind them. The UN has called it the biggest marketing challenge of the 21st Century. SAWA, Global Cinema Advertising Association are leading the way with the First Ever Global Cinema Ad titled #WEHAVEAPLAN. The Ad has been developed by Legendary Ad man Sir John Hegarty. The SAWA seminar at Cannes Lions on Wednesday, 24th June will give a sneak preview of the Ad with both Sir John Hegarty and Richard Curtis taking to the stage to talk about how the Cinema Advertising Medium is a leading partner in promoting the Global Goals. To find out more, watch this video!